10 years ago this month, Manuka Doctor UK launched through Holland & Barrett stores nationwide with its unique range of Active Manuka Honey and its Purified Bee Venom and Manuka honey range of skincare. How time flies!
Within five months from launch, Manuka Doctor won Best New Brand at the beauty Oscars. Movers and shakers within the beauty industry just loved the unique skincare formulations which you can now find in our special birthday celebration offers, including our best-selling Cashmere Cream for just £12.
With all the buzz of an award-winning range, came with it a very special following - bee venom celebrity fans Kate Middleton and Gwyneth Paltrow! That very same year, Millie Mackintosh became Manuka Doctor’s first celebrity ambassador driving sales of ApiClear skincare through Holland & Barrett stores nationwide. And the skincare awards continued to flood in!
Bee venom continued to trend as an ingredient throughout 2013 as it was predicted to be the year’s biggest beauty trend by Global Trends Analyst JWT, highlighting Manuka Doctor as the one to watch, hailing Manuka Doctor skincare ‘Nature’s Answer to Botox’!
2014 proved a big hit for Manuka Doctor’s new instant effects skincare, ApiRefine with the brand’s newest ambassador Caroline Flack. Caroline’s honey drizzle video went viral and Manuka Doctor skincare won a hat trick at the beauty Oscars winning Best New Brand three years in a row!
As Bee Venom and Manuka Honey skincare continued to pick up the pace so did its allegiance of brand fans. In 2015 reality TV star Jessica Wright became Manuka Doctor UK’s latest brand ambassador to launch its new line of skincare, the Manuka Doctor range of self-tanning products ApiBronze. In 2016, as Manuka Doctor expanded into the United States of America, one of the World’s ultimate reality TV stars became Manuka Doctor’s newest skincare ambassador – Kourtney Kardashian. Already a big fan of Manuka honey, Kourtney raved about her newfound love, the Manuka Doctor skincare range to fans across the globe, including her hero, the Manuka Doctor Replenishing Oil, now available for just £8.
Closer to home, UK brand fans talked of their love of Manuka including author and broadcaster Katie Piper and Holland & Barrett crowned Manuka Doctor Manuka Honey and skincare winning products in their Healthy Magazine annual awards.
2017 marked the year of competitions as Manuka Doctor joined forces with retailer Holland & Barrett to offer the chance to win a holiday to New Zealand, the home of Manuka. Manuka Doctor skincare continues to win more award accolades.
In 2018 the New Zealand government’s Ministry of Primary Industries (MPI) created the first global standard and scientific definition for Manuka Honey, the only government-regulated and approved standard for Manuka Honey in the world! As of February 5, 2018, all honey labelled as Manuka and exported from New Zealand is required to be tested to show that it meets the MPI standard before it can lawfully be exported. The test results from the certifying laboratory appear on every lid of Manuka Doctor Manuka honey. To read more about the MPI guidelines visit here…
With the new MPI Guidelines emerged a new honey rating scale. The Manuka Doctor MGO scale starts at 30 and goes right up to 1100. As a general rule honey with an MGO rating between 30 and 70 is ideal for daily use, while honey with an MGO rating of between 100 and 340 is better for an extra boost, and anything above 340 is a maximum strength product best for occasional use when you really need it. Try our best-selling mono floral 100 MGO 500g Manuka Honey on sale for just £24!
To educate customers about the change of Manuka honey ratings, Holland & Barrett and Manuka Doctor join forces with celebrity TV presenter Laura Whitmore. Whilst NZ boxing heavyweight champion Joseph Parker takes Manuka into the boxing ring as he prepares to fight heavyweight boxing legend Anthony Joshua.
In 2019 Public Health England recommends honey for coughs and TV’s Dr Hilary Jones recommends Manuka Doctor as the brand he trusts. Cricket legend Jonathan Agnew talks about his love of Manuka whilst skincare rakes in more awards! 2019 was another great year for new products. The Manuka Doctor Apple Cider Vinegar range launched alongside our first ever Manuka Honey supplement range – Manuka Plus. You can sample our Apple Cider Vinegar with Manuka Honey, Turmeric & Long Pepper 500ml for just £10 in the July sale along with our Bee Flex capsules for immunity for just £7.50 for a month’s supply.
2020 was a tumultuous year that saw the onset of a deadly pandemic. In response to the emergence of COVID-19, Manuka Doctor aimed to keep the nation safe with a raft of new products including its Manuka Honey Hand Sanitiser, double layer branded face masks, High Strength Vitamin D, High Strength Vitamin C and Antibacterial Hand Wash and Hand Cream, proven to kill 99.9% of bacteria. You can buy the Antibacterial Hand Wash now for just £8 and High Strength Vitamin C for just £7.50 in the July sale!
During these troubled times, Manuka Doctor continued to pick up awards, claiming Gold at the prestigious London Honey Awards and winner of the honey category in the International Luxury Lifestyle Awards.
2021 saw the re-packaging of Manuka Doctor skincare. Streamlining the range and giving it a clean new look. Whilst Radio legend Tony Blackburn attributed his smooth voice to Max Strength Manuka Honey which you can buy now for just £44 - 740 MGO 250g!
This year, our tenth year, has been busier than ever with three celebrity collaborations to date as well as being crowned Holland & Barrett’s Supplier of the Year!!
The first celebrity ambassador of the year was TV’s favourite quiz mistress Anne Hegerty, followed by Nutritionist to the boxing elite, George Lockhart. Our most recent ambassador this year is Olympic Gold medalist Tessa Sanderson CBE – you can read more about all of these partnerships in our blog.
Since our launch in 2012, our range has grown and developed into what you see today. Our most recent developments this year include our Manuka Protect range, featuring new Soothing Rub Ease Balm 75ml which you can buy today at an introductory price of just £8. Plus our new Apple Cider Vinegar Shots! So what are you waiting for, go explore our sales site today and earn Hive Points every time you shop!!