Sadly like many expensive products, Manuka Honey is also subject to copies and food fraud.
Some dishonest companies have been caught either diluting their Manuka Honey with cheaper honey after it’s left the country, or artificially adding chemicals to make their Manuka appear stronger than it once was.
There are no reliable figures on exactly how much honey falsely labelled as Manuka is sold but estimates based on New Zealand export figures suggest up to half of all honey sold as "Mānuka" in supermarkets or market stalls around the world may not contain what it claims on the label.
So how can you be sure you’re getting the real deal?
Follow this checklist when you buy Manuka Honey to make sure you’re getting the real, valuable product and not getting ripped off with a poor-quality imitation:
1. Is it from New Zealand?
New Zealand has a ban on importing honey, so if a honey has come from New Zealand, it must have been made there. And all pots of Manuka Honey exported from New Zealand to countries like the UK must meet strict standards to prove it is made from nectar from the Manuka bush.
The New Zealand government introduced rules which mean every batch of honey must be tested in an independent laboratory and shown to contain four chemical markers and one DNA marker which are unique to the Mānuka bush.
If the honey doesn’t contain all five markers, it can’t legally be exported and labelled as “Manuka Honey” – so look for a proof point like our gold “Tested Certified Mānuka” symbol on honey jars which prove it has met the requirements.
2. Yes but was it packed in New Zealand?
One way of making sure your Manuka Honey hasn’t been tampered with before it gets to the shelf in the UK is to only buy honey marked “packed in New Zealand”. This means it has been sealed into a jar before leaving New Zealand, keeping it safe from adulteration.
Manuka Honey is most at risk of being diluted with cheaper honeys, sugar syrup or even added chemicals, when drums of genuine, certified New Zealand Manuka Honey get processed by third parties overseas. You can avoid this by looking for the “packed in New Zealand” promise or checking with your retailer that the Manuka isn’t blended down in the UK and diluted before being packed.
3. What is its MGO rating – and where has it been tested?
Manuka Honey contains a natural compound called methylglyoxal – or MGO – which has antibacterial properties. The MGO rating number shows the amount of MGO in the honey, which is a sign of how active or strong these properties are. There are other systems of measuring Manuka Honey strength, which can be confusing, but the general rule is that the bigger the number, the higher the strength.
For added confidence when buying in the UK, look for suppliers which test their honey in an independent laboratory both in New Zealand and on arrival in the UK. Jars will state they have been tested or validated in New Zealand and the UK.
4. What does it say on the label?
Some honey jars are designed to look like Mānuka Honey when they are not the genuine product but by reading the label carefully you can work out whether or not it is the real deal.
Don’t be confused by statements that a honey is “100% pure” or “100% New Zealand honey” as this does not guarantee it is a genuine Manuka Honey product.
An authentic New Zealand Manuka Honey will always state whether it is “monofloral” or “multifloral” – as these are two official definitions of Manuka Honey set by the New Zealand Government. “Monofloral” means the honey has been primarily made from Mānuka nectar, while “multifloral” means it has been made from a mix of Mānuka nectar and other nectars.
If a honey does not state whether it is “monofloral” or “multifloral” and instead states it is a “blend” or has been “blended”, it is possible it has been mixed with cheaper European or Asian honey at some point.
Although this is legal to do, (as long as the blend is declared on the label), it means the honey could contain very little MGO - the natural compound which gives Manuka its special properties and may explain why some Manuka honey appears to be much cheaper than the market value.
5. Does it have the “Hive to Home” promise?
Reputable honey sellers can trace any jar of honey back to the beekeeper who harvested it because they keep records of exactly which drums of honey go into every batch they sell.
When buying Manuka Honey from a supermarket or health food store, check that the packaging promises traceability using words like “hive to home” – if it doesn’t, you can’t be confident you know it’s come from a hive of real New Zealand Manuka Honey.